Required skills

communication skills to

listen to and respond to questions

effectively convey information

develop rapport with the interviewer

negotiate difficult situations with interviewer and audience

problemsolving skills to recognise and adjust quickly to changing interview situations

planning and organisational skills to

anticipate potential questions and develop appropriate responses

monitor and adapt communication techniques as required

selfmanagement skills to identify potential improvements in interview techniques and outcomes

Required knowledge

contractual arrangements in order to ensure application of contractual obligations when dealing with the media

legislation and organisational policies and procedures to enable application of expected protocols and behaviour when participating in a media interview

conflict resolution strategies in order to effectively manage any difficult situation that may arise in the relationship with the media

rights of the interviewer and interviewee to ensure smooth conduct of interview

forms of media and the differences between them to ensure preparations reflect appropriate techniques

techniques for public speaking to ensure information is presented clearly and is appropriate for the audience

equipment used in interviews to enable clear and vocal presentation

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

participates in media interviews to convey information fluently and coherently using appropriate vocabulary language structures and communication techniques that engender respect between all parties

applies the organisations protocols in preparing for and handling interview questions appropriately and in providing appropriate information

applies effective selfmanagement techniques to deal with issues that may affect the outcome of the interview and evaluates and reflects on strategies that may enhance performance in future interviews

Context of and specific resources for assessment

Assessment must ensure participation in media interviews in multiple media that are of sufficient duration to allow the candidate to demonstrate competency and to ensure consistency of performance

Assessment must also ensure access to

simulated or actual media interviews with media personnel and equipment

access to documentation such as contracts and organisational protocols in dealing with the media

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of interaction with a range of interviewers including conveying information appropriately and selecting and applying suitable communication techniques to match the format and purpose of the interview

observation of dealing with contingencies such as a change in the direction and emphasis of the interview

oral or written questioning to assess knowledge of organisational protocols to deal with difficult or inappropriate questions

thirdparty reports from appropriate sporting personnel detailing appropriate work performed by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Key media personnel may include:

Organisational policies and procedures may include:

Type of media may include:

Appropriate personnel may include:

Details may include:

Purpose may include:

Interview format may include:

Preparation requirements may include:

Media personnel may include:

Communication techniques may include:

Relevant legislation may include: